Hi Stranger

It's been a while. I've missed you.

It's ok. You can look at my work.

It's I, Kayla. A Digital Designer, Artist and Certified Yapper in all things Yapology.

Forget marriage. My biggest commitment in life is to the bit.

kayla_b@nbcp.co.za

Projects

  • MSC Canvas & Cocktail

    Let loose and get a little creative as I introduce MSC's newest addon upsale package, Canvas & Cocktail.

  • Art Of Legends

    Celebrate the artistry of Legends with the Malumbi Foundation's 'The Art of Legends' Live the Legacy. An intergrated campaign to bring brand awareness and authentic shared experiences.

  • Esoteric Character Design

    Something other worldly lurks beyond this point in my own original world with a mix of character designs and concept art from my magical and twisted world of Esoteric.

  • ComicCon SA Superhero

    The power of the South African beat is loud and mighty. She goes by the name Amandla proudly rooted in African dance and thunder storms.

Large size Oil painting study of a Boat Painting Traditional Artwork Illustration done by Kayla Chromoblast
Large size Samdoesarts Style Study lowfi Artwork Digital Illustration titled Star Gazing done by Kayla Chromoblast

MSC: Canvas & Cocktail

Brief

Repeat customers find the trip monotonous and repetitive and need something more exciting and interactive to persuade boarding ticket sales. There is a drive to keep expanding the brand horizons and target different consumer demographics (I just wanted to do this).

Insight

People love learning new skills and having a creative outlet to which they can express themselves.

Concept

A package addon to the base MSC cruise ticket where consumers can learn the basics of art while sipping a glass of their drink of choice with cabin and boat mates.

MSC Video Reel

Art of Legends

Problem

Considering the lack of brand visibility of the art of legends, the challenge is to generate a campaign in which a wider audience is engaged, focussing on attracting the private sector, while building a stronger social media presence to bring life.

Insight

People cherish shared experiences that create authentic and emotional connections, it enhances their sense of belonging.

Concept

Invites audiences to engage deeply with the stories of influential artists while empowering emerging voices in the creative community. By celebrating these rich legacies and artistic growth, we are envisioning memories that resonate emotionally, reinforcing the belief that creativity gives possibilities

The Art of Legends Radio Ad
The Art of Lengends TikToks
The Art of Legends Website Walkthrough
The Art of Legends Podcast Snippet

Esoteric Chararacter Portfolio

Brief

Showcase storytelling and worldbuilding through an original story.

ComicCon SA Superhero

Brief

Create a uniquely and proudly South African superhero